aloha..pass it on
Since 2019, our guests at Huggo’s, On the Rocks, Kai Eats + Drinks, and Lava Lava Beach Club have helped donate over $354,000 to staff-nominated nonprofits on Hawai‘i Island and Kaua‘i, supporting our local island community.
Mahalo for being part of this journey! Every meal, every pint, every moment makes a difference close to home.
About The Aloha Project
Giving Back To Our Community
The Aloha Project is Luana Hospitality Group’s way of giving back to the community that gives so much to us. Every time a guest orders a menu item marked with our Aloha Pass It On logo, a portion of that sale is donated directly to local nonprofits and causes across Hawaiʻi Island. It’s our way of turning everyday dining moments into meaningful contributions, helping to uplift keiki, protect our ʻāina, and support the people who make our island home so special.
When you dine with us, you’re not just enjoying a meal, you’re giving back to our community. Each Aloha Pass It On dish or drink supports initiatives across Hawaiʻi and Kauaʻi from ocean conservation and food security to youth programs and cultural education. To become a featured charity of the month, your organization must be a registered 501(c)(3) nonprofit, have a local chapter on Hawaiʻi Island or Kauaʻi, and be nominated by one of our team members. Mahalo for helping us give back and uplift our island community.
Past Recipients
Charity of the Month
